近日，山东大学公共治理研究院助理教授李爽以第一作者身份在期刊《International Journal of Environmental Research and Public Health》的2020年5月上发表了《Self-Persuasion Increases Healthy Eating Intention Depending on Cultural Background》一文, 该刊物为SSCI一区期刊。
摘要：Unhealthy eating behavior has become a global health risk and thus needs to be influenced. Previous research has found that self-persuasion is more effective than direct persuasion in changing attitudes and behavioral intentions, but the influence of the cultural backgrounds of those being persuaded remains unclear. We conducted two studies to investigate the effectiveness of self-persuasion and direct persuasion techniques in promoting healthy eating intention among different ethnicities in the Netherlands. Native Dutch, Moroccan–Dutch, and Turkish–Dutch
participated both online and offline. Participants saw a poster with either a self-persuasion message (“Why would you choose healthier food?”) or a direct persuasion message (“Choose healthier food!”), and were then asked to report their intention to eat healthily in the upcoming month. Significant cultural differences were found between native Dutch and Moroccan–Dutch in Study 1, and between the native Dutch and Turkish-Dutch who participated offline in Study 2. Accordingly, cultural background was found to moderate the relationship between persuasion and healthy eating intention among these groups. These results provided preliminary evidence for the moderation effect of persuasion on healthy eating intention: Self-persuasion appears to be more effective for people with an individualistic background, and direct persuasion appears to be more effective for people with a collectivistic background.
关键词：self-persuasion; direct persuasion; cultural background; healthy eating intention; persuasion communication
李爽，山东大学公共治理研究院助理教授，主要研究方向为社会认知与态度，文化心理学、健康传播学。先后参与了重庆市高校人文社会科学研究项目、教育部人文社会科学研究项目、欧洲社会心理学会资助项目。担任SSCI期刊《Cyberpsychology, Behavior, and Social Networking》审稿人；在《心理科学》、《Journal of Behavioral Addictions》、《Frontiers in Psychology》、《Journal of General Psychology》《International Journal of Environmental Research and Public Health》等发表SSCI/CSSCI 期刊论文数篇。